Use case
Human handoff for exceptions, nuance, and high-value conversations
AI can cover the repetitive layer, but ecommerce teams still need a clean way to step into the conversations that deserve a person.
Escalate when a case needs judgment, urgency, or a policy exception.
Keep the shopper in the same thread instead of forcing them to restart.
Use handoff as a support quality tool, not just an emergency fallback.
Combine automation for scale with humans for trust and conversion.
